På hjemmesiden Ads of the World faldt jeg over en case fra bureauet McCann Erickson for Serbia’s Suicide Prevention Office, som jeg syntes, er værd at dele. Se casen gengivet nedenfor eller se den her.
BRIDGE PROJECTION LIFESAVER
Problem: On average, 1500 persons per year commit suicide in Serbia. 40 out of that number by jumping from Belgrade bridges. Facing this colossal challenge, we had to come up with a solution that would draw lot of attention to this problem.
Idea: Our solution was to project a message “YOU ARE NOT ALONE” with the phone number of the Suicide Prevention Office from the bridge onto the water; The projection that can be seen when looking down from the bridge only.
Results: This totally innovative media idea generated huge PR. 4 national and 1 regional TV station. Plus 9 major national newspapers and countless number of radio stations and web sites reported about the event.